Combining old school film technique and new age technology of videography & the mechanical prowess of a new vehicle … DDB has created a winning ad campaign for Subaru’s new impreza. We just had to share this ….
A Blog post about a Blog post.
Just wanted to share a link to Pistil Flower’s latest blog and some beautiful images in August from a day of photo taking at a Dahlia Farm in Acton. Considering the sun was shining with a thunderstorm lingering in the sky, the light was just perfect. These are some images that were not used in the blog post. It’s just so relaxing to see flowers in the field.
It’s Official.
The announcement for the Regional Design Awards have been made and it is official that we can use the “winner” label in our website and promotional materials. Yes, is the hard truth that people dig such things, so here is a link to our winning entry Bona Fide Bean Coffee Co’s Website. BUY MORE COFFEE so they can be winners in their business as well. By the way, their Twilight Blend is by far the best breakfast coffee blend we have ever had ! à la santé !
Red of Reds
Colours and brand image are complimentary trades. It is easy to conjure up imagery with certain colours, and people do have pre-conceived ideas no matter how hard we try to fight that fact. So why fight it, just go with the flow.
Creating mental imagery is important to the success of any brand. Mental imagery is a result of subconscious memories from our past and also from our current perceptions.
We took a similar approach in the project below :
R.E.D.
red bulb - brand identity
red bulb - store signage
Red Bulb Espresso Bar – is branded in the colour of passion. That was what the business is about and they needed a colour to portray that both in the identity as well as in the name in this case. Out there in the market place for Good Coffee … is where they want to be. The Bulb signifies a bright spark, and always on the edge of innovation and creation of new ideas. This idea was pushed and carried throughout the brand, from logo identity, print material, web presence, signage and store layout. Will be updating our Retail Design for Red Bulb once that is completed. See www.redbulb.ca
We are in !
Just wanted to share some good news on our end.
Firstly, we got nominated as one of the Finalist in the Regional Design Awards organized by Design Edge Canada. Wasn’t really expecting it, so it was a really nice surprise.The project selected was the Identity Application for Bona Fide Bean Coffee Co. . The owner, Anna P., will be happy roasting her coffee beans knowing that her company’s image is being recognized. Since the submission of this project, we have also extended her brand identity onto the web. See www.bonafidebeancoffee.com
Secondly, we got a phone call tonight from Yvonne, the owner Pistil Flowers, saying that our blog editorial for their mother’s day promo was a big hit. Google analytics reported more than 700 views. We would love to brag about how eloquent our content was, but the truth is probably really far from that. We believe that it is something that evolved from an “organic marketing” approach that brought together a print campaign (posters in this case), web-extension (the blog & homepage updates) & social media efforts. It shows that everything has to work together to gain a tangible result … in this case, numbers recorded by Google’s Robots. Anyway, stay tuned for more of our blog editorials at www.PistilFlowers.com
where Guns and Roses unite …
Oh … I’m not talking about the band. Just wanted to say “CHEERS” to the gals at PISTIL flowers for simply being the best at what they do. They have the “guns” to usher in Valentine’s Day with a BIG BANG and all the roses you can ever imagine! Here are the posters that are going to appear all over First Canadian Place (in downtown Toronto), marking Valentine’s Day and their big Opening in February. Congrats again.
Tell me what hasn’t been done before ?
Interesting to see what historical records of Vintage 70′s logos are showing us. Lessons for year 2010 and beyond ? They say “logos are dead”, icons and avatars are here to stay. Wait until our kids are our age … I wonder whether everything become a moving image/ flash animation / video footage. An unknown future awaits us.
Originally uploaded by Eric Carl
Petipa
Petipa – Image take from George Eastman House
Always inspired by images of the old. Have a feeling I might lived a life in the past some time. How else would one relate so dearly to these scenerios … one wonders ?
Moving Images
Just wanted to share some video images of work in progress, an interesting art installation at the Toronto Pearson Airport and some of my favourite Illustrators talking about their craft.
Perfect 10.
It’s a new year, Twenty Ten.
Marks the turn of the 21st Century into the tenths. It is a time for us to look in retrospect at the year that’s past.
Here are Ten snap shots of what we have been up to in 2009 and some insights into achieving a Perfect 10 in the new year.