Colours and brand image are complimentary trades. It is easy to conjure up imagery with certain colours, and people do have pre-conceived ideas no matter how hard we try to fight that fact. So why fight it, just go with the flow.
Creating mental imagery is important to the success of any brand. Mental imagery is a result of subconscious memories from our past and also from our current perceptions.
We took a similar approach in the project below :
red bulb - brand identity
Red Bulb Espresso Bar – is branded in the colour of passion. That was what the business is about and they needed a colour to portray that both in the identity as well as in the name in this case. Out there in the market place for Good Coffee … is where they want to be. The Bulb signifies a bright spark, and always on the edge of innovation and creation of new ideas. This idea was pushed and carried throughout the brand, from logo identity, print material, web presence, signage and store layout. Will be updating our Retail Design for Red Bulb once that is completed. See www.redbulb.ca
Why are more and more interiors using graphic elements ?
Simple answer : is to create spatial DRAMA !
Environmental Graphics is what we call it.
Just completed some projects using graphics to punch out tables in a restaurant and to accent a feature wall. We used digital illustration to create patterns and even “paint” an entire Chinese Ink Painting for one project. Client has asked for the projects to remain anonymous, so we can’t tell you where Maybe you can take a wild guess.
Bamboo Chinese Ink Painting done in Vector
custom back-lit menu board with magnetic backing, direct UV printed on acetate.
Channel Letters at the fabrication shop … look how dark the colour looks unlit.
Tree Lattice finally up …
It’s been more than a month of working on the sushi restaurants….wish there were more sushi-sampling though. The 3-dimensional Tree Lattice, Sushi Bar poster, banners, exterior signage, menu boards, menus, take-out menus and business cards are all done. Seems like a lot of work and sleepless nights have gone into it, but i think the great team effort paid off. Ginza sushi finally opened their doors at Yorkville’s trendy downtown location last weekend. I heard they were giving out roses to passer-bys on mother’s day, May 10th. We still have the actual Main Menus waiting to be completed. Our translucent PP covers still need to be UV printed, die-cut and shipped. So it won’t be another week or two before we see them.
Anyway, here is a preview of all that was completed…including some behind the scene construction photos. Oh, did we also mention the pains we went through trying to achieve the right tone of purple for the exterior channel letters? We experimented and finally used 4 layers of vinyl in digital print colour to get the right colour when lit. Never have we gone to such lengths to do colour matching. Remind me never to do digital printing for outdoor signs. Let’s just stick with the Avery colours.
We’ve been working with Dialogue 38 on some interior graphics and art direction for a new sushi restaurant at Yorkville. It’s still in production now but i think will be exciting to see it up. It’s a 3D tree lattice structure that wraps around the walls and ceiling of the entire space. It’s going to feel like dining in the envelope of trees. We are also working to finalize a 4 x 10 feet poster image at the back of the sushi bar…will update once we are done. Looks like we will doing a lot more environment graphics which is kind of like going back to our roots and training in architecture. Don’t you believe that things always end in full circles? Some people call it karma … fate or destiny. For us, as long as we working the creative side of the brain, we are happy and can call it our own.