Where would you look for a job in the Canadian Construction and Building industry ? Wanted to do a quick post to mark the completion of a Naming, Corporate Brand Strategy & Identity project for the launch of a new career site for Reed Construction Data. Thanks to Mike W. of Helium B2B , project methodology and delivery was a huge success. They were impressed with our approach and how it helped them expedite on the naming of the new website. Reason why they came to us was because none of their in-house efforts were conclusive. The Final outcome was the creation of the name MyJobSite.ca …. which was incidentally in their original shortlist. We just made it clearer for them, giving them a sound rationale to back their choice. We look forward to seeing the full launch of the site in December 2009. We also followed-up with an Ad Campaign within the Daily Commercial News and Journal of Commerce Newspapers.