We just refreshed Bona Fide Bean Coffee’s website. It’s given a new coat of paint and it’s now simpler, cleaner and fresher.
See it LIVE here.
Bona Fide Bean Website
Red Bulb Cup Design
Check out our design of Red Bulb Espresso Bar’s corrugated cups in the finals of the Reggie Awards 2012.
General Contractors’ Section
AFTER :
Key concepts – a good clean up of a dated logo, putting the building industry in “perspective”, accessible, true blue representation of Labour entities.
BEFORE:
Must be Mustard.
Sheila Cameron- CST – brand identity
A continuation of our post about COLOURS … we think it sets the mood of any work.
refer to previous post “Red of Reds”
What do you think of when you picture a large room with a Black Chalk board and a teacher dressed in Mustard yellow bell-bottoms ? We think Vintage School Room … and that was the feeling that we wanted to evoke with Sheila C’s new Print material and business cards. She is a Complementary Medicine Professional, who works with her hands using therapies that are based on some very old principles. Her work brings about a much needed balance to our bodies which are constantly being subjected to the harsh physical and mental realities we live in today. A close-cropped, reversed image of the human spinal cord from an old medical journal gave an abstract feel to the piece.
Ode to nature – Emma’s Kitchen
Congratulations to Emma’s Kitchen on the successful launch of their website. They are all about wholesome bars, specially custom-made for you. Yes, choose your base and pick your ingredients and Emma’s Kitchen will deliver. This is the brain-child of a young entrepreneur, Phil Herner, who believed in his dream of creating a healthy, convenient and tasty product for urban professionals on the go.
So after creating their brand image, logo and packaging label, we also had the chance to try their Hearty Quinoa Blueberry Chocolate Chip bar & Prairie Oat Nature’s Fibre bar. And we wonder how something that is so good for you can also be so tasty ! Kudos to Phil for a job well done in product development. We bet many hours and sleepless night were spent in his test kitchen trying to get the recipe right. Check out their website (www.Emmaskitchen.com) for details on how to order these awesome custom-made bars.
Serious Real Estate
2010 has been busy and we forgot to mention some projects we have done in the Real Estate Industry. In order to help gain an edge from the competitive market, we have added some serious class to these designs to help our clients differentiate themselves.
Here are some branding and business card designs we did for some professionals in the Real Estate, Home-staging and Investment Real-estate companies. All of them reflecting the personality of the individual client while taking on a professional style for the brand identity.
Red of Reds
Colours and brand image are complimentary trades. It is easy to conjure up imagery with certain colours, and people do have pre-conceived ideas no matter how hard we try to fight that fact. So why fight it, just go with the flow.
Creating mental imagery is important to the success of any brand. Mental imagery is a result of subconscious memories from our past and also from our current perceptions.
We took a similar approach in the project below :
R.E.D.
red bulb - brand identity
red bulb - store signage
Red Bulb Espresso Bar – is branded in the colour of passion. That was what the business is about and they needed a colour to portray that both in the identity as well as in the name in this case. Out there in the market place for Good Coffee … is where they want to be. The Bulb signifies a bright spark, and always on the edge of innovation and creation of new ideas. This idea was pushed and carried throughout the brand, from logo identity, print material, web presence, signage and store layout. Will be updating our Retail Design for Red Bulb once that is completed. See www.redbulb.ca
We are in !
Just wanted to share some good news on our end.
Firstly, we got nominated as one of the Finalist in the Regional Design Awards organized by Design Edge Canada. Wasn’t really expecting it, so it was a really nice surprise.The project selected was the Identity Application for Bona Fide Bean Coffee Co. . The owner, Anna P., will be happy roasting her coffee beans knowing that her company’s image is being recognized. Since the submission of this project, we have also extended her brand identity onto the web. See www.bonafidebeancoffee.com
Secondly, we got a phone call tonight from Yvonne, the owner Pistil Flowers, saying that our blog editorial for their mother’s day promo was a big hit. Google analytics reported more than 700 views. We would love to brag about how eloquent our content was, but the truth is probably really far from that. We believe that it is something that evolved from an “organic marketing” approach that brought together a print campaign (posters in this case), web-extension (the blog & homepage updates) & social media efforts. It shows that everything has to work together to gain a tangible result … in this case, numbers recorded by Google’s Robots. Anyway, stay tuned for more of our blog editorials at www.PistilFlowers.com
where Guns and Roses unite …
Oh … I’m not talking about the band. Just wanted to say “CHEERS” to the gals at PISTIL flowers for simply being the best at what they do. They have the “guns” to usher in Valentine’s Day with a BIG BANG and all the roses you can ever imagine! Here are the posters that are going to appear all over First Canadian Place (in downtown Toronto), marking Valentine’s Day and their big Opening in February. Congrats again.
Perfect 10.
It’s a new year, Twenty Ten.
Marks the turn of the 21st Century into the tenths. It is a time for us to look in retrospect at the year that’s past.
Here are Ten snap shots of what we have been up to in 2009 and some insights into achieving a Perfect 10 in the new year.