Creating mental imagery is important to the success of any brand. Mental imagery is a result of subconscious memories from our past and also from our current perceptions.

We took a similar approach in the projects below :

R.E.D.

red bulb - brand identity

red bulb - store signage

Red Bulb Espresso Bar – is branded in the colour of passion. That was what the business is about and they needed a colour to portray that both in the identity as well as in the name in this case. Out there in the market place for Good Coffee … is where they want to be. The Bulb signifies a bright spark, and always on the edge of innovation and creation of new ideas. This idea was pushed and carried throughout the brand, from logo identity, print material, web presence, signage and store layout. Will be updating our Retail Design for Red Bulb once that is completed. See www.redbulb.ca

M.U.S.T.A.R.D.

Sheila Cameron- CST - brand identity

What do you think of when you picture a large room with a Black Chalk board and a teacher dressed in Mustard yellow bell-bottoms ? We think OLD SCHOOL … and that was the feeling that we wanted to evoke with Sheila C’s new Print material and business cards. She is a Complementary Medicine Professional, who works with her hands using therapies that are based on some very old principles. Her work brings about a much needed balance to our bodies which are constantly being subjected to the harsh physical and mental realities we live in today. A close-cropped, reversed image of the human spinal cord from an old medical journal gave an abstract feel to the piece.

Detail of graphic

Table graphics

Why are more and more interiors using graphic elements ?
Simple answer : is to create spatial DRAMA !
Environmental Graphics is what we call it.

Just completed some projects using graphics to punch out tables in a restaurant and to accent a feature wall. We used digital illustration to create patterns and even “paint” an entire Chinese Ink Painting for one project. Client has asked for the projects to remain anonymous, so we can’t tell you where Maybe you can take a wild guess.

Bamboo Chinese Ink Painting done in Vector

Custom Wall graphics

Channel Letters at the fabrication shop … look how dark the colour looks unlit.

…and lit.


Tree Lattice finally up …

It’s been more than a month of working on the sushi restaurants….wish there were more sushi-sampling though. The 3-dimensional Tree Lattice, Sushi Bar poster, banners, exterior signage, menu boards, menus, take-out menus and business cards are all done. Seems like a lot of work and sleepless nights have gone into it, but i think the great team effort paid off. Ginza sushi finally opened their doors at Yorkville’s trendy downtown location last weekend. I heard they were giving out roses to passer-bys on mother’s day, May 10th. We still have the actual Main Menus waiting to be completed. Our translucent PP covers still need to be UV printed, die-cut and shipped. So it won’t be another week or two before we see them.

Anyway, here is a preview of all that was completed…including some behind the scene construction photos. Oh, did we also mention the pains we went through trying to achieve the right tone of purple for the exterior channel letters? We experimented and finally used 4 layers of vinyl in digital print colour to get the right colour when lit. Never have we gone to such lengths to do colour matching. Remind me never to do digital printing for outdoor signs. Let’s just stick with the Avery colours.

I think the New Year will be full of such beautiful coincidences….

The Quinceflowers main signage is finally on the way to fabrication. We confirmed and did all the colour matching at Burry Signs last week and it’s good to go. Can’t wait to see it up on the storefront. Since we are on the topic of signs, the side door sign that we designed for Quinceflowers must have been so attractive that it was stolen a week after it was up….Or it could have been the bad neighbourhood. This ‘was’ the sign >>