Just completed an ad campaign for the Daily Commercial News and Journal of Commerce, in the Construction Canada Association Magazine. We took inspiration from nature’s hardest working bunch … the worker bees, and played up on the symbolism of the colour yellow (think of Caterpillar trucks, Bulldozers and yellow Construction hats). The ad is meant to convey both the print and online presence of these Construction Newspapers.
Construction from Nature’s Point of view
Branding at home downtown
We have completed this project months ago, and Kat Tsoi has been enjoying her newly branded business cards and letterheads. There has been so much chemistry working with a young, energetic entrepreneur like Kat. Her positive attitude and quest for “only the best” is definitely something that rubbed off on us. Visit www.athomedowntown.ca if you need a free home evaluation or advice on pre-sale procedures.
Block Party at Quince Flowers and Oma Chiropractic
Just wanted to congratulate Quince Flowers on the official opening of their new store on Queen Street East’s Riverside. They are also launching their new website on the same day.
The store is looking fabulous as always….thanks to Rosie and her hardworking staff. Whoever is reading this blog is invited to their Block party tomorrow, Oct 17th. Check out the invitations we designed for them. The map is courtesy of the National Archives circa 1800s, juxtaposed with a google satellite image of today. Will post photos from the party later.
Our own business cards !
Finally we have something to give out to our clients.
Digital propaganda did a great job with the print and I have been getting nothing but good comments about it so far. We even tied a little string at the end to make it more “tactile”. We want our own graphics to become more ‘real’ and ‘down to earth’ by getting in tuned with hand-made elements. That is the direction we took for our business cards.
Revamping Construction News…
Who would think Construction newsletters could look so hip?
We just completed our first 2 projects with the leading Construction News Publisher : Reed Construction Data. Working closely with their marketing manager, Sonia, we freshened up a series of 3 email blast for their CONSTRUCT CANADA pre-show guide and planner. Clean, bold imagery and a brand new Construct Canada “stamp” was created to give it a crisp new design direction.
We also create a completely new look for Flyers, Order forms and sell sheets that promote another one of their publications, the MUNICIPAL REDBOOK for Alberta and B.C.. There was much debate about whether the red bird should stay in the final layout. But with some persuasion, they agreed that it added that extra “something” to the flyer and tied in with the “Early Bird special”.
In the following weeks we are also working on a 2 page Ad for The Journal of Commerce and Daily Commercial news. Check in for updates.
Other projects currently brewing are our own website, as well as a business card and web update for Shift Studio – a yoga/pilates studio owned by Sheila Cameron. We did their branding, logo and environmental design when they first started in 2006. Now the dynamics of the studio has changed and they require a change of their image as well.
Signs and Flowers
The Quinceflowers main signage is finally on the way to fabrication. We confirmed and did all the colour matching at Burry Signs last week and it’s good to go. Can’t wait to see it up on the storefront. Since we are on the topic of signs, the side door sign that we designed for Quinceflowers must have been so attractive that it was stolen a week after it was up….Or it could have been the bad neighbourhood. This ‘was’ the sign >>
Designing Visions
Creating Visual Imagery and Brands that Stand Out and Excite !
It is important for us to re-affirm our mission in order to begin a journey where we can guide our clients. We will always listen to our inner voice and follow our design principles instinctively. People say the first instincts are fairly accurate in some cases and that was totally true for one of our projects.
The logo design with Explore After 4 given the go ahead from the first proposal. The initial idea was accurate from the get-go because it was created after in depth research on their competition and their target audience. And i think that is the major difference that MUUN design has against our competitors. We listen, we research and we design with passion.
