Colours and brand image are complimentary trades. It is easy to conjure up imagery with certain colours, and people do have pre-conceived ideas no matter how hard we try to fight that fact. So why fight it, just go with the flow.
Creating mental imagery is important to the success of any brand. Mental imagery is a result of subconscious memories from our past and also from our current perceptions.
We took a similar approach in the projects below :
R.E.D.
red bulb - brand identity
Red Bulb Espresso Bar – is branded in the colour of passion. That was what the business is about and they needed a colour to portray that both in the identity as well as in the name in this case. Out there in the market place for Good Coffee … is where they want to be. The Bulb signifies a bright spark, and always on the edge of innovation and creation of new ideas. This idea was pushed and carried throughout the brand, from logo identity, print material, web presence, signage and store layout. Will be updating our Retail Design for Red Bulb once that is completed. See www.redbulb.ca
M.U.S.T.A.R.D.
Sheila Cameron- CST - brand identity
What do you think of when you picture a large room with a Black Chalk board and a teacher dressed in Mustard yellow bell-bottoms ? We think OLD SCHOOL … and that was the feeling that we wanted to evoke with Sheila C’s new Print material and business cards. She is a Complementary Medicine Professional, who works with her hands using therapies that are based on some very old principles. Her work brings about a much needed balance to our bodies which are constantly being subjected to the harsh physical and mental realities we live in today. A close-cropped, reversed image of the human spinal cord from an old medical journal gave an abstract feel to the piece.
Published on July 16, 2010 3:00 AM.
Filed under: Corporate Identity, branding, business cards, design, environmental graphics, logo, packaging, printed matter, restaurant interior graphics, signage Tags: Colour and brand identity
Happy New Year !! The first entry in 2009 is about 6 days late due to all the festivities. We’ve had a good year, with friend’s support and a network of business associates that work hard to help each other. We’re hoping to ramp it up in the new year. Our holiday e-card gives thanks to all who has made our year good. Thanks to my friend Rossana who inspired our illustration of holiday Elfs…
Well, enroute to deliver holiday greetings to clients and friends, we dropped by Quinceflowers to drop off our FAMOUS chocolate truffles. We perfected 6 varieties this year, featuring a laminated wood packaging, printed brown paper wrappers and finished off with baker’s twine and a card made with my new Big-shot die-cut machine. I love the die-cuts …
And coincidentally it was also Rosie’s (Quinceflower’s owner) birthday that day. So it was meant to be and we had to take a shot of the wonderful sign we designed for them.
I think the New Year will be full of such beautiful coincidences….
Published on January 6, 2009 10:23 PM.
Filed under: chocolates, holidays, packaging, signage
This might sound crazy, but I just got a die-cut machine and a whole set of rubber stamps to make some promotional materials for muun design. Holiday cards, thank you notes and give aways are in the “plan”. It’s going to be fun ! My first project, just to test out the white ink pad and the flourish stamps…was my notepad / receipt file. Love how it turned out, but the ink is still wet after 2 hours, so we have to figure that out.
Published on November 6, 2008 11:52 AM.
Filed under: branding, handmade, packaging, passion
