Colours and brand image are complimentary trades. It is easy to conjure up imagery with certain colours, and people do have pre-conceived ideas no matter how hard we try to fight that fact. So why fight it, just go with the flow.
Creating mental imagery is important to the success of any brand. Mental imagery is a result of subconscious memories from our past and also from our current perceptions.
We took a similar approach in the projects below :
R.E.D.
red bulb - brand identity
Red Bulb Espresso Bar – is branded in the colour of passion. That was what the business is about and they needed a colour to portray that both in the identity as well as in the name in this case. Out there in the market place for Good Coffee … is where they want to be. The Bulb signifies a bright spark, and always on the edge of innovation and creation of new ideas. This idea was pushed and carried throughout the brand, from logo identity, print material, web presence, signage and store layout. Will be updating our Retail Design for Red Bulb once that is completed. See www.redbulb.ca
M.U.S.T.A.R.D.
Sheila Cameron- CST - brand identity
What do you think of when you picture a large room with a Black Chalk board and a teacher dressed in Mustard yellow bell-bottoms ? We think OLD SCHOOL … and that was the feeling that we wanted to evoke with Sheila C’s new Print material and business cards. She is a Complementary Medicine Professional, who works with her hands using therapies that are based on some very old principles. Her work brings about a much needed balance to our bodies which are constantly being subjected to the harsh physical and mental realities we live in today. A close-cropped, reversed image of the human spinal cord from an old medical journal gave an abstract feel to the piece.
Published on July 16, 2010 3:00 AM.
Filed under: Corporate Identity, branding, business cards, design, environmental graphics, logo, packaging, printed matter, restaurant interior graphics, signage Tags: Colour and brand identity
Where would you look for a job in the Canadian Construction and Building industry ? Wanted to do a quick post to mark the completion of a Naming, Corporate Brand Strategy & Identity project for the launch of a new career site for Reed Construction Data. Thanks to Mike W. of Helium B2B , project methodology and delivery was a huge success. They were impressed with our approach and how it helped them expedite on the naming of the new website. Reason why they came to us was because none of their in-house efforts were conclusive. The Final outcome was the creation of the name MyJobSite.ca …. which was incidentally in their original shortlist. We just made it clearer for them, giving them a sound rationale to back their choice. We look forward to seeing the full launch of the site in December 2009. We also followed-up with an Ad Campaign within the Daily Commercial News and Journal of Commerce Newspapers.
Published on November 12, 2009 2:50 AM.
Filed under: Corporate Identity, Naming, ads, branding, business development, design, logo, printed matter Tags: B2B, branding, Corporate, Identity, Naming
“Red Bulb” signifies a passion. It is an internal fire that spurs us to do what we love doing; a silent alert that shows us the way to live better and make healthier choices; a reflection on the journey we have taken and the experiences we have encountered; and a warm torch guiding us into a future, vast and unknown.
Creating a new brand name is by no means a small feat, just as it is trying to set up a new cafe in small town Stouffville. From understanding the vision to the target audience to local competition and every other detail thereafter. We have given an initial drive to their blog so that the Red Bulb Movement can start rolling. The Red Bulb Cafe will soon come to fruition, but will always remain a journey of passion.
Published on September 9, 2009 12:01 AM.
Filed under: Corporate Identity, branding, business development, design, logo
Sometimes simplicity is the way to go for great impact. The Helium B2B project is completed with results that are subtle but effective. This new agency was looking for a professional almost clinical look for their brand. A simple blind de-boss logo played off the Periodic table of elements, using classic Helvetica fonts. The next experiment with the Helium brand will probably involve the use of plastics to go for more transparency.
Published on February 11, 2009 2:39 PM.
Filed under: branding, business cards, logo
Finally we have something to give out to our clients.
Digital propaganda did a great job with the print and I have been getting nothing but good comments about it so far. We even tied a little string at the end to make it more “tactile”. We want our own graphics to become more ‘real’ and ‘down to earth’ by getting in tuned with hand-made elements. That is the direction we took for our business cards.
Published on September 10, 2008 10:38 PM.
Filed under: branding, business cards, design, logo
Creating Visual Imagery and Brands that Stand Out and Excite !
It is important for us to re-affirm our mission in order to begin a journey where we can guide our clients. We will always listen to our inner voice and follow our design principles instinctively. People say the first instincts are fairly accurate in some cases and that was totally true for one of our projects.
The logo design with Explore After 4 given the go ahead from the first proposal. The initial idea was accurate from the get-go because it was created after in depth research on their competition and their target audience. And i think that is the major difference that MUUN design has against our competitors. We listen, we research and we design with passion.
Published on August 25, 2008 10:01 PM.
Filed under: branding, logo, passion
