Colours and brand image are complimentary trades. It is easy to conjure up imagery with certain colours, and people do have pre-conceived ideas no matter how hard we try to fight that fact. So why fight it, just go with the flow.
Creating mental imagery is important to the success of any brand. Mental imagery is a result of subconscious memories from our past and also from our current perceptions.
We took a similar approach in the projects below :
R.E.D.
red bulb - brand identity
Red Bulb Espresso Bar – is branded in the colour of passion. That was what the business is about and they needed a colour to portray that both in the identity as well as in the name in this case. Out there in the market place for Good Coffee … is where they want to be. The Bulb signifies a bright spark, and always on the edge of innovation and creation of new ideas. This idea was pushed and carried throughout the brand, from logo identity, print material, web presence, signage and store layout. Will be updating our Retail Design for Red Bulb once that is completed. See www.redbulb.ca
M.U.S.T.A.R.D.
Sheila Cameron- CST - brand identity
What do you think of when you picture a large room with a Black Chalk board and a teacher dressed in Mustard yellow bell-bottoms ? We think OLD SCHOOL … and that was the feeling that we wanted to evoke with Sheila C’s new Print material and business cards. She is a Complementary Medicine Professional, who works with her hands using therapies that are based on some very old principles. Her work brings about a much needed balance to our bodies which are constantly being subjected to the harsh physical and mental realities we live in today. A close-cropped, reversed image of the human spinal cord from an old medical journal gave an abstract feel to the piece.
Published on July 16, 2010 3:00 AM.
Filed under: Corporate Identity, branding, business cards, design, environmental graphics, logo, packaging, printed matter, restaurant interior graphics, signage Tags: Colour and brand identity
Sometimes simplicity is the way to go for great impact. The Helium B2B project is completed with results that are subtle but effective. This new agency was looking for a professional almost clinical look for their brand. A simple blind de-boss logo played off the Periodic table of elements, using classic Helvetica fonts. The next experiment with the Helium brand will probably involve the use of plastics to go for more transparency.
Published on February 11, 2009 2:39 PM.
Filed under: branding, business cards, logo
We have completed this project months ago, and Kat Tsoi has been enjoying her newly branded business cards and letterheads. There has been so much chemistry working with a young, energetic entrepreneur like Kat. Her positive attitude and quest for “only the best” is definitely something that rubbed off on us. Visit www.athomedowntown.ca if you need a free home evaluation or advice on pre-sale procedures.
Published on October 16, 2008 9:37 PM.
Filed under: branding, business cards, real estate
Finally we have something to give out to our clients.
Digital propaganda did a great job with the print and I have been getting nothing but good comments about it so far. We even tied a little string at the end to make it more “tactile”. We want our own graphics to become more ‘real’ and ‘down to earth’ by getting in tuned with hand-made elements. That is the direction we took for our business cards.
Published on September 10, 2008 10:38 PM.
Filed under: branding, business cards, design, logo
