My Job Site and Yours …

sching — Thu, 12 Nov 2009 07:50:04 +0000

Where would you look for a job in the Canadian Construction and Building industry ? Wanted to do a quick post to mark the completion of a Naming, Corporate Brand Strategy & Identity project for the launch of a new career site for Reed Construction Data. Thanks to Mike W. of Helium B2B , project methodology and delivery was a huge success. They were impressed with our approach and how it helped them expedite on the naming of the new website. Reason why they came to us was because none of their in-house efforts were conclusive. The Final outcome was the creation of the name MyJobSite.ca …. which was incidentally in their original shortlist. We just made it clearer for them, giving them a sound rationale to back their choice. We look forward to seeing the full launch of the site in December 2009. We also followed-up with an Ad Campaign within the Daily Commercial News and Journal of Commerce Newspapers.

Construction from Nature’s Point of view

sching — Wed, 29 Oct 2008 00:04:00 +0000

Just completed an ad campaign for the Daily Commercial News and Journal of Commerce, in the Construction Canada Association Magazine. We took inspiration from nature’s hardest working bunch … the worker bees, and played up on the symbolism of the colour yellow (think of Caterpillar trucks, Bulldozers and yellow Construction hats). The ad is meant to convey both the print and online presence of these Construction Newspapers.

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My Job Site and Yours …

Construction from Nature’s Point of view