Just finished reading this amazing book called “The Brand Gap” by Marty Neumeier. Must say that it has been inspiring and great for consolidating my thoughts for the design studio. It is a must read for all business owners. If I could send along a copy to all my clients before the project starts I would. It would definitely bring them into focus on what’s important to their business and what good design can do for them. Instead of just looking at how much the postcards/brochures would cost them, with the economy being in the downturn, people need to spend wisely and look at what is worth spending to expand their business.
The Brand Gap
The Money Club
We have been working on Ron’s book cover illustration for a few months now. It has finally been nailed down. There are still 10 other illustrations for the inside sections to be completed…watch out for that soon.
Ron’s book is about Money and how to spend wisely, while linking us to the industry experts for advice. Especially with these economic times, this topic is surely relevant. Cannot wait to be able to put a “Bestseller” sticker on the cover.