Colours and brand image are complimentary trades. It is easy to conjure up imagery with certain colours, and people do have pre-conceived ideas no matter how hard we try to fight that fact. So why fight it, just go with the flow.
Creating mental imagery is important to the success of any brand. Mental imagery is a result of subconscious memories from our past and also from our current perceptions.
We took a similar approach in the projects below :
R.E.D.
red bulb - brand identity
Red Bulb Espresso Bar – is branded in the colour of passion. That was what the business is about and they needed a colour to portray that both in the identity as well as in the name in this case. Out there in the market place for Good Coffee … is where they want to be. The Bulb signifies a bright spark, and always on the edge of innovation and creation of new ideas. This idea was pushed and carried throughout the brand, from logo identity, print material, web presence, signage and store layout. Will be updating our Retail Design for Red Bulb once that is completed. See www.redbulb.ca
M.U.S.T.A.R.D.
Sheila Cameron- CST - brand identity
What do you think of when you picture a large room with a Black Chalk board and a teacher dressed in Mustard yellow bell-bottoms ? We think OLD SCHOOL … and that was the feeling that we wanted to evoke with Sheila C’s new Print material and business cards. She is a Complementary Medicine Professional, who works with her hands using therapies that are based on some very old principles. Her work brings about a much needed balance to our bodies which are constantly being subjected to the harsh physical and mental realities we live in today. A close-cropped, reversed image of the human spinal cord from an old medical journal gave an abstract feel to the piece.
Published on July 16, 2010 3:00 AM.
Filed under: Corporate Identity, branding, business cards, design, environmental graphics, logo, packaging, printed matter, restaurant interior graphics, signage Tags: Colour and brand identity
Just wanted to share some good news on our end.
Firstly, we got nominated as one of the Finalist in the Regional Design Awards organized by Design Edge Canada. Wasn’t really expecting it, so it was a really nice surprise.The project selected was the Identity Application for Bona Fide Bean Coffee Co. . The owner, Anna P., will be happy roasting her coffee beans knowing that her company’s image is being recognized. Since the submission of this project, we have also extended her brand identity onto the web. See www.bonafidebeancoffee.com
Secondly, we got a phone call tonight from Yvonne, the owner Pistil Flowers, saying that our blog editorial for their mother’s day promo was a big hit. Google analytics reported more than 700 views. We would love to brag about how eloquent our content was, but the truth is probably really far from that. We believe that it is something that evolved from an “organic marketing” approach that brought together a print campaign (posters in this case), web-extension (the blog & homepage updates) & social media efforts. It shows that everything has to work together to gain a tangible result … in this case, numbers recorded by Google’s Robots. Anyway, stay tuned for more of our blog editorials at www.PistilFlowers.com
Published on May 20, 2010 1:53 AM.
Filed under: Corporate Identity, branding, business development, design, news, printed matter, web presence Tags: Regional Design Awards
Oh … I’m not talking about the band. Just wanted to say “CHEERS” to the gals at PISTIL flowers for simply being the best at what they do. They have the “guns” to usher in Valentine’s Day with a BIG BANG and all the roses you can ever imagine! Here are the posters that are going to appear all over First Canadian Place (in downtown Toronto), marking Valentine’s Day and their big Opening in February. Congrats again.
Published on February 2, 2010 1:20 PM.
Filed under: Corporate Identity, design, printed matter
It’s a new year, Twenty Ten.
Marks the turn of the 21st Century into the tenths. It is a time for us to look in retrospect at the year that’s past.
Here are Ten snap shots of what we have been up to in 2009 and some insights into achieving a Perfect 10 in the new year.
Published on January 5, 2010 1:38 AM.
Filed under: Corporate Identity, branding, moods, news, passion
Where would you look for a job in the Canadian Construction and Building industry ? Wanted to do a quick post to mark the completion of a Naming, Corporate Brand Strategy & Identity project for the launch of a new career site for Reed Construction Data. Thanks to Mike W. of Helium B2B , project methodology and delivery was a huge success. They were impressed with our approach and how it helped them expedite on the naming of the new website. Reason why they came to us was because none of their in-house efforts were conclusive. The Final outcome was the creation of the name MyJobSite.ca …. which was incidentally in their original shortlist. We just made it clearer for them, giving them a sound rationale to back their choice. We look forward to seeing the full launch of the site in December 2009. We also followed-up with an Ad Campaign within the Daily Commercial News and Journal of Commerce Newspapers.
Published on November 12, 2009 2:50 AM.
Filed under: Corporate Identity, Naming, ads, branding, business development, design, logo, printed matter Tags: B2B, branding, Corporate, Identity, Naming
“Red Bulb” signifies a passion. It is an internal fire that spurs us to do what we love doing; a silent alert that shows us the way to live better and make healthier choices; a reflection on the journey we have taken and the experiences we have encountered; and a warm torch guiding us into a future, vast and unknown.
Creating a new brand name is by no means a small feat, just as it is trying to set up a new cafe in small town Stouffville. From understanding the vision to the target audience to local competition and every other detail thereafter. We have given an initial drive to their blog so that the Red Bulb Movement can start rolling. The Red Bulb Cafe will soon come to fruition, but will always remain a journey of passion.
Published on September 9, 2009 12:01 AM.
Filed under: Corporate Identity, branding, business development, design, logo
custom back-lit menu board with magnetic backing, direct UV printed on acetate.
Channel Letters at the fabrication shop … look how dark the colour looks unlit.
…and lit.
Tree Lattice finally up …
It’s been more than a month of working on the sushi restaurants….wish there were more sushi-sampling though. The 3-dimensional Tree Lattice, Sushi Bar poster, banners, exterior signage, menu boards, menus, take-out menus and business cards are all done. Seems like a lot of work and sleepless nights have gone into it, but i think the great team effort paid off. Ginza sushi finally opened their doors at Yorkville’s trendy downtown location last weekend. I heard they were giving out roses to passer-bys on mother’s day, May 10th. We still have the actual Main Menus waiting to be completed. Our translucent PP covers still need to be UV printed, die-cut and shipped. So it won’t be another week or two before we see them.
Anyway, here is a preview of all that was completed…including some behind the scene construction photos. Oh, did we also mention the pains we went through trying to achieve the right tone of purple for the exterior channel letters? We experimented and finally used 4 layers of vinyl in digital print colour to get the right colour when lit. Never have we gone to such lengths to do colour matching. Remind me never to do digital printing for outdoor signs. Let’s just stick with the Avery colours.
Published on May 15, 2009 10:43 PM.
Filed under: branding, design, environmental graphics, restaurant interior graphics, signage
We’ve been working with Dialogue 38 on some interior graphics and art direction for a new sushi restaurant at Yorkville. It’s still in production now but i think will be exciting to see it up. It’s a 3D tree lattice structure that wraps around the walls and ceiling of the entire space. It’s going to feel like dining in the envelope of trees. We are also working to finalize a 4 x 10 feet poster image at the back of the sushi bar…will update once we are done. Looks like we will doing a lot more environment graphics which is kind of like going back to our roots and training in architecture. Don’t you believe that things always end in full circles? Some people call it karma … fate or destiny. For us, as long as we working the creative side of the brain, we are happy and can call it our own.
Published on March 28, 2009 10:41 PM.
Filed under: branding, environmental graphics, restaurant interior graphics, signage
2009 has already proven to be full of challenges as we finally launched our website on Feb 14th, after a long incubation period… It seems appropriate to start on the day where love and friendship is celebrated. We believe that ‘relationships’ will be one of the major building blocks for businesses this year…
You’ll be seeing alot of our LIVE LIFE or LOVE LIFE campaign below :
_____________________________________________________________
There is always two choices in life (and in business):
Live Life as usual and see what happens…or find ways to Love Life as you live it.
We believe that Muun Design Studio can make Corporate, Retail and Industry business owners & professionals Love Life in 2009, by taking care of their creatives while they handle the more important things in their business.
So choose to Love Life in 2009 and let us grow together with your business. We welcome you to our home. Look around, get familiarized with our works and see what we can do for you.
www.muundesign.com is born.
Published on March 3, 2009 3:05 PM.
Filed under: business development, news, web presence
Sometimes simplicity is the way to go for great impact. The Helium B2B project is completed with results that are subtle but effective. This new agency was looking for a professional almost clinical look for their brand. A simple blind de-boss logo played off the Periodic table of elements, using classic Helvetica fonts. The next experiment with the Helium brand will probably involve the use of plastics to go for more transparency.
Published on February 11, 2009 2:39 PM.
Filed under: branding, business cards, logo
