Sometimes simplicity is the way to go for great impact. The Helium B2B project is completed with results that are subtle but effective. This new agency was looking for a professional almost clinical look for their brand. A simple blind de-boss logo played off the Periodic table of elements, using classic Helvetica fonts. The next experiment with the Helium brand will probably involve the use of plastics to go for more transparency.
light as air
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Red + Mustard
Colours and brand image are complimentary trades. It is easy to conjure up imagery with certain colours, and people do have pre-conceived ideas no matter how hard we try to fight that fact. So why fight it, just go with the flow.
Creating mental imagery is important to the success of any brand. Mental imagery is a result of subconscious memories from our past and also from our current perceptions.
We took a similar approach in the projects below :
R.E.D.
Red Bulb Espresso Bar – is branded in the colour of passion. That was what the business is about and they needed a colour to portray that both in the identity as well as in the name in this case. Out there in the market place for Good Coffee … is where they want to be. The Bulb signifies a bright spark, and always on the edge of innovation and creation of new ideas. This idea was pushed and carried throughout the brand, from logo identity, print material, web presence, signage and store layout. Will be updating our Retail Design for Red Bulb once that is completed. See www.redbulb.ca
M.U.S.T.A.R.D.
Sheila Cameron- CST - brand identity
What do you think of when you picture a large room with a Black Chalk board and a teacher dressed in Mustard yellow bell-bottoms ? We think OLD SCHOOL … and that was the feeling that we wanted to evoke with Sheila C’s new Print material and business cards. She is a Complementary Medicine Professional, who works with her hands using therapies that are based on some very old principles. Her work brings about a much needed balance to our bodies which are constantly being subjected to the harsh physical and mental realities we live in today. A close-cropped, reversed image of the human spinal cord from an old medical journal gave an abstract feel to the piece.
We are in !
Just wanted to share some good news on our end.
Firstly, we got nominated as one of the Finalist in the Regional Design Awards organized by Design Edge Canada. Wasn’t really expecting it, so it was a really nice surprise.The project selected was the Identity Application for Bona Fide Bean Coffee Co. . The owner, Anna P., will be happy roasting her coffee beans knowing that her company’s image is being recognized. Since the submission of this project, we have also extended her brand identity onto the web. See www.bonafidebeancoffee.com
Secondly, we got a phone call tonight from Yvonne, the owner Pistil Flowers, saying that our blog editorial for their mother’s day promo was a big hit. Google analytics reported more than 700 views. We would love to brag about how eloquent our content was, but the truth is probably really far from that. We believe that it is something that evolved from an “organic marketing” approach that brought together a print campaign (posters in this case), web-extension (the blog & homepage updates) & social media efforts. It shows that everything has to work together to gain a tangible result … in this case, numbers recorded by Google’s Robots. Anyway, stay tuned for more of our blog editorials at www.PistilFlowers.com
where Guns and Roses unite …
Oh … I’m not talking about the band. Just wanted to say “CHEERS” to the gals at PISTIL flowers for simply being the best at what they do. They have the “guns” to usher in Valentine’s Day with a BIG BANG and all the roses you can ever imagine! Here are the posters that are going to appear all over First Canadian Place (in downtown Toronto), marking Valentine’s Day and their big Opening in February. Congrats again.
Tell me what hasn’t been done before ?
Interesting to see what historical records of Vintage 70’s logos are showing us. Lessons for year 2010 and beyond ? They say “logos are dead”, icons and avatars are here to stay. Wait until our kids are our age … I wonder whether everything become a moving image/ flash animation / video footage. An unknown future awaits us.
Originally uploaded by Eric Carl
Petipa
Petipa – Image take from George Eastman House
Always inspired by images of the old. Have a feeling I might lived a life in the past some time. How else would one relate so dearly to these scenerios … one wonders ?
Moving Images
Just wanted to share some video images of work in progress, an interesting art installation at the Toronto Pearson Airport and some of my favourite Illustrators talking about their craft.
Perfect 10.
It’s a new year, Twenty Ten.
Marks the turn of the 21st Century into the tenths. It is a time for us to look in retrospect at the year that’s past.
Here are Ten snap shots of what we have been up to in 2009 and some insights into achieving a Perfect 10 in the new year.
ABC3D
Just wanted to share an awesome find I bought today. It’s the ABD3D book by Marion Bataille. Marion Bataille was born in 1963 and lives and works in France. She is a widely published graphic artist and illustrator who also works for the Pompidou Centre, Le Monde and all the best French Publishers. ABC3D is her first book to be published in the UK.
It goes to show that graphic design can literally “pop off the page” when given to the right creative minds. It’s hard to describe this amazing book, you just have to watch it. This is the Link to the french site. Or Watch the Video.
My Job Site and Yours …
Where would you look for a job in the Canadian Construction and Building industry ? Wanted to do a quick post to mark the completion of a Naming, Corporate Brand Strategy & Identity project for the launch of a new career site for Reed Construction Data. Thanks to Mike W. of Helium B2B , project methodology and delivery was a huge success. They were impressed with our approach and how it helped them expedite on the naming of the new website. Reason why they came to us was because none of their in-house efforts were conclusive. The Final outcome was the creation of the name MyJobSite.ca …. which was incidentally in their original shortlist. We just made it clearer for them, giving them a sound rationale to back their choice. We look forward to seeing the full launch of the site in December 2009. We also followed-up with an Ad Campaign within the Daily Commercial News and Journal of Commerce Newspapers.
breathing new life into Red Bulb
“Red Bulb” signifies a passion. It is an internal fire that spurs us to do what we love doing; a silent alert that shows us the way to live better and make healthier choices; a reflection on the journey we have taken and the experiences we have encountered; and a warm torch guiding us into a future, vast and unknown.
Creating a new brand name is by no means a small feat, just as it is trying to set up a new cafe in small town Stouffville. From understanding the vision to the target audience to local competition and every other detail thereafter. We have given an initial drive to their blog so that the Red Bulb Movement can start rolling. The Red Bulb Cafe will soon come to fruition, but will always remain a journey of passion.
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