Colours and brand image are complimentary trades. It is easy to conjure up imagery with certain colours, and people do have pre-conceived ideas no matter how hard we try to fight that fact. So why fight it, just go with the flow.
Creating mental imagery is important to the success of any brand. Mental imagery is a result of subconscious memories from our past and also from our current perceptions.
We took a similar approach in the project below :
Red Bulb Espresso Bar – is branded in the colour of passion. That was what the business is about and they needed a colour to portray that both in the identity as well as in the name in this case. Out there in the market place for Good Coffee … is where they want to be. The Bulb signifies a bright spark, and always on the edge of innovation and creation of new ideas. This idea was pushed and carried throughout the brand, from logo identity, print material, web presence, signage and store layout. Will be updating our Retail Design for Red Bulb once that is completed. See www.redbulb.ca